Ohaio, It is interesting to analyse segments created by algorithms. Product managers and marketers will find it a somewhat unbiased way to make sense of customer data. The algorithms can work well but it helps to have a sufficient grasp of statistics and understand the limitations of each model. I thought it would be useful… Continue reading Unsupervised machine learning to cluster user data
Tag: Marketing
Automating your Python scripts in the cloud ☁
Hey, It can be hard to get started running scripts in the cloud. I waited till my computer could not compute some of the larger datasets in my personal projects. Luckily I had learned some of these Linux commands when accessing the supercomputer at work. If you’re a product manager, marketer, financial analyst or data… Continue reading Automating your Python scripts in the cloud ☁
NLP for analysts, marketers and product managers
Hai I use NLP a lot, whether it has been to analyse customer survey data or to get insights from news articles and social media posts to find stock picks or create financial models. Using NLP for work can be as hard or as easy as you’d like it to be. To follow along you’d… Continue reading NLP for analysts, marketers and product managers
Web analytics set-up for everybody
Setting up Google Analytics and other tools Hay 👋🏾 Setting up analytics and optimisation tools seem daunting. Especially if you don’t have years of expertise in data or product manager roles at start-ups. However, I’m here to tell you that the set-up isn’t all that hard. It all starts with.. Google Tag Manager A lot… Continue reading Web analytics set-up for everybody
Marketing in briefs
The Gist of Marketing The thing that stuck for me after thousands of hours of post-graduate study, reading marketing journals and books was understanding that you cant wing it. If a firm intends to measure the success of a venture by seeing the first quarter of sales results then it is already too late. Knowing… Continue reading Marketing in briefs