Setting up Google Analytics and other tools Hay 👋🏾 Setting up analytics and optimisation tools seem daunting. Especially if you don’t have years of expertise in data or product manager roles at start-ups. However, I’m here to tell you that the set-up isn’t all that hard. It all starts with.. Google Tag Manager A lot… Continue reading Web analytics set-up for everybody
Tag: Product Management
Marketing in briefs
The Gist of Marketing The thing that stuck for me after thousands of hours of post-graduate study, reading marketing journals and books was understanding that you cant wing it. If a firm intends to measure the success of a venture by seeing the first quarter of sales results then it is already too late. Knowing… Continue reading Marketing in briefs
Economics like an economist
Well, sometimes it can be easy to forget what economics is all about. According to economic theory, our wants are unlimited yet resources are scarce. Economics is the answer to understanding and perhaps even managing scarcity in a world of rational consumers. This article covers popular economics one would expect an educational institute to have in its… Continue reading Economics like an economist