Setting up Google Analytics and other tools Hay 👋🏾 Setting up analytics and optimisation tools seem daunting. Especially if you don’t have years of expertise in data or product manager roles at start-ups. However, I’m here to tell you that the set-up isn’t all that hard. It all starts with.. Google Tag Manager A lot… Continue reading Web analytics set-up for everybody
Category: Product
Marketing in briefs
The Gist of Marketing The thing that stuck for me after thousands of hours of post-graduate study, reading marketing journals and books was understanding that you cant wing it. If a firm intends to measure the success of a venture by seeing the first quarter of sales results then it is already too late. Knowing… Continue reading Marketing in briefs